About Us

Does your business need a fine tune.

Our company is a collective of amazing people striving for your success

About The Director

Joe Cicala is the Managing Director of a boutique business coaching & consulting firm. He advises, mentors, coaches and consults, company directors, owners and their staff in organisations from corporates to start-ups. He helps and shows his clients how to become business improvement specialists in their own businesses. Joe specialises in helping businesses recover, rebuild and restructure.

Joe’s background is eclectic, which enables him to see the bigger picture and find solutions to complex problems. Joe started his business journey as a start-up business in 1984 as a 23 year old. He also built, owned and operated a Communications Service Centre, Beach side café, Satellite Communication and Installations business amongst other businesses and gained a better understanding of the issues facing start-ups to business owners that have been operating for 40 years. Joe also worked the corporate world working in a range of industries and roles which were largely focused on processes, systems, problem-solving and quality assurance. He then moved back to his passion of helping organisations and businesses as a business improvement specialist, coach and consultant.

Joe’s clients include; Australian Taxation Office (ATO). State Electricity Commission (SEC). Australian Gas & Electricity (AGL). Darebin City Council. Samsung. Ericsson Australia. Nokia. Motorola. Lenovo and Carlson Marketing and Samsung in Utah U.S.A during the 2002 Winter Olympic Games. To smaller family and privately owned businesses and sole operators. Joe currently lives in Melbourne, Australia.

EM Wise is a boutique business improvement, consulting and coaching firm based in Melbourne.

WORKING ALONGSIDE BUSINESSES TO:

•Build brand awareness
•Increase growth
•Retain customer loyalty
•Build authentic relationship
•and stand out from the CROWD

Everything that we do is centred on your business growth. Whether you want to build your business, a community, increase customer interaction, drive traffic to your business and website, generate leads or be seen as an industry leader, E.M. Wise will take your business to the next level. We believe that Business Coaches/Consultants are not a replacement for your existing Business model but rather a powerful tool for driving your business forward.

WE HAVE A HOLISTIC APPROACH WHEN IT COMES TO BUSINESS IMPROVEMENT STRATEGIES.

We have a thorough understanding of business and consumers’ lives and their behaviour and able to craft powerful strategies that are unique to our client’s vision, goals and objectives. To effectively connect with customers we fully immerse ourselves in their world.
We have a solid understanding of the role that a good Business and Marketing Strategy has on consumer brand interaction and purchasing decisions. Although part of our strategy is to build your brand, shape your voice, build your business strategy, drive traffic to your website and increase customer engagement, in the end our ultimate focus is to increase and convert your prospects to real business value to meet your business vision and goals.

OUR APPROACH IS:

EDUCATE YOURSELF

ENGAGE YOUR PROSPECTS

EMPOWER YOUR CUSTOMERS

CONTINUOUS BUSINESS IMPROVEMENT